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How a tool lands here
Fewer decisions. A page you can act on.
Job first
What work actually gets done. If the tool does not close that job, it does not make the page.
Time tax
Setup plus the weekly maintenance. A cheap tool that eats Tuesdays is expensive.
Exit cost
Can you leave with your data, or does the vendor hold it hostage.
Say when it is mid
If a tool is fine, not great, the page says that. Rankings are not for sale.